You’d expect that in these times of economic difficulty – and with the Council’s budget extremely tight – that the last thing you’d expect the Council to be doing is increasing the spend on generic marketing. Alas a decision notice has just dropped into my e-mail inbox and this is what it says:
I, Councillor John Merry, Leader of the Council , in exercise of the powers conferred on me by Paragraph J (1) of Section 2, of the Scheme of Delegation of the Council do hereby Authorise that the council publication LIFE IN Salford increases its frequency to monthly, its size to 24 pages and extends its distribution to include business premises
LIFE in Salford is the Council’s in-house magazine. The total cost of the magazine to local residents will now be £174,804.
It beggars belief that at a time when local residents are struggling with their bills and the Council itself is struggling with huge commitments that the Labour leadership are proposing a significant increase in spending on glossy magazines. I’m appalled.
Residents are paying far too much already for the Council’s marketing department, and the Council should be cutting the marketing spend to give greater value-for-money for taxpayers – something that has been proposed in every recent Conservative alternative budget.
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